CROWN ROYAL SOCIAL PRESENCE
A Canadian blended whiskey, with an extremely loyal and vocal fan base, came to us in hopes of elevating their social presence. For the last year, we produced content on multiple social platforms with the goal of having a stronger online presence, reach and get people to purchase the product.
I played the ROLE OF DESIGNER while at the agency VAYNERMEDIA. Responsibilities included conception and internally pitching the content ideas with a copywriter, organizing the photoshoot, working with the Art Director and Photographer during the shoot, and post production work, and finally presenting the work to the client.
CAN'T FORGET THE VIDEOS
I also had the pleasure of creating a handful of videos and cinemagraphs! They're like regular
videos but with less going on for some reason.
(in all seriousness, cinemagraphs are videos where only one area or objects
moves while the rest stand still)