Under Armour came to us with the sickest, coolest sneakers ending in a .5: The Curry 2.5s! The ask was a simple and fun one: Partnering up with Kids FootLocker to sell these bad boys and some fun content to exist on both Under Armour and Kid FootLocker's channel. So we set up a shoot! And thanks to the Artistic Direction of yours truly and keen set up and trigger fingers of our photographer, we got some beautiful stills with motion blurs and video which was used to create some looping cinemagraphs.

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