TOO GOOD TO GO REMIX COOKBOOK
The end of the year is usually a really slow season for Too Good To Go but it is still important to keep communicating with our audience. Slow season means it’s not the right time to push for meals saved on the app but we can make a campaign to stay top-of-mind with our audience and create some brand love
This year we want to simplify and focus our efforts, by zooming in on the remix recipes (recipes that reuse left over or very ripe food). Repurpose food hacks and recipes are consistently some of our top performing content in all of our channels, which is where the initial inspiration for this campaign came from.
DELIVERABLES INCLUDE:
Printed 70+ page recipe book for partners and randomly chosen users/social followers
Free Digital version of the recipe book
Video recipe content for paid media and social
Promotional Video
Free Digital version of the recipe book
Video recipe content for paid media and social
Promotional Video
PRINT - PERFECT BOUNDED BOOKS
NYC Subway, outdoor LinkScreens, and OUTFRONT units.
NYC Subway, outdoor LinkScreens, and OUTFRONT units.
DIGITAL - ORGANIC SOCIAL
NYC Subway, outdoor LinkScreens, and OUTFRONT units.
NYC Subway, outdoor LinkScreens, and OUTFRONT units.
ORGANIC AND PAID SOCIAL
Remixed recipes for Facebook/Instagram
Remixed recipes for Facebook/Instagram
CAMPAIGN LAUNCH VIDEO
Our website and our youtube. 4x5 version for social as well
Our website and our youtube. 4x5 version for social as well
