THE CHALLENGE - CREATIVE FATIGUE
Mock Project: Checkr (HR Tech) needed to launch their new Agentic AI feature, but high frequency campaigns face a common enemy: Creative Fatigue. The brain ignores what it recognizes, so as ad impressions rise, performance drops, requiring a constant stream of fresh visuals. Traditional production (shoots/3D) couldn't match the speed or budget required to feed the algorithm.
THE SOLUTION: A GUARDRAILED AI PIPELINE
I moved past the "one-button" hype and architected a specific multi-step workflow. By establishing strict visual guardrails and a proprietary chain of inputs, I built a system, a Synthetic Studio, that delivers high fidelity, on brand creative at a fraction of the cost. This means solving the volume problem without sacrificing quality. Let's break this down:
I moved past the "one-button" hype and architected a specific multi-step workflow. By establishing strict visual guardrails and a proprietary chain of inputs, I built a system, a Synthetic Studio, that delivers high fidelity, on brand creative at a fraction of the cost. This means solving the volume problem without sacrificing quality. Let's break this down:
Tools: Generative Synthesis, Brand Compliance LoRAs, Adobe Firefly, Photoshop, Figma
ABOVE: Loose mood board that gets close to capturing data, motion (from rigid to clear), and general clarity and sharpness.
BELOW: Start testing the idea of "guardrails". Using natural language processing (Gemini) , I developed prompt structures to visualize the abstract concept of "clarity". That means focusing on reeded glass textures and sharp refractions. Skeleton first, branding later.
Standard AI models drift off brand. I engineered a compliance layer using Style References (sref) and Custom LoRAs trained on specifically the brand colors for Checkr. For this case study, it took about 30 images for the style to "lock in", so to speak. Once the style itself established the colors, we move to specific photographic angles (worm-eye view) to lock in a "Corporate Candid" aesthetic as a way to remove the flat stock photography look.
Above we have standard images generated, before applying brand colors and creative from Checkr's live paid campaign, seen below
Above we have final style with brand colors, tied to an style reference code. Stress tested with other non corporate scenarios and 3D ray-traced objects without the render time.
Generative Art is the start, not the finish. The final 20% requires human hands. Using Adobe Firefly for commercially safe retouching to clean up artifacts and final brand colors.
Above: This pipeline also allows quick, "weird" iterations by combining different aspects of both approaches very quickly.
The take away?
The take away?
A repeatable system with brand guardrails that generates assets in days, not weeks (photoshoots, 3D artists), solving creative fatigue and giving us all new tools for go to market campaigns moving forward.
