GIMO - CASHBACK FOR NERDS
What started as kind of an inside joke among friends turned into a side project and, for now at least, a dream in progress. In a world of hyper personalized services and niches comes Gimo, a cashback rewards app/system for "fandom". In other words, geeks, nerds and anything adjacent can, in theory, make their expensive hobby slightly less so.
From a rough website to some paid testing and over a thousand followers and email list in a matter of weeks using nothing but organic posts, I'm slowly building an audience on one side and an app on the other. Will this be a fully fledged product? Maybe. You can see where we're at and my thinking so far below.
FUN STUFF - LOOK & FEEL
Illustrations, icons and a somewhat Neo Brutalist look that Gen Z loves oh so much.

DIGITAL - ORGANIC AND PAID SOCIAL
Small paid budget on META (IG, FB) lead to a sign up page + testing language.

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